Educate, Grow, Cook and Discover

Cherwood Enterprises sits right in the heart of the Chilli Industry and manages some of the leading personalities within the Industry. At Cherwood Enterprises we can make today's fascination with chilli celebrity work for you in many different ways. An industry name or face at your event can create a huge buzz, gaining valuable PR, media attention and column-inches in the press, whereas an ongoing endorsement will add credibility, gravitas and brand awareness for the longer-term.

A typical personal appearance may include attending a ribbon-cutting ceremony, photo opportunities, live demonstration and speeches or simply networking with your guests. in addition to saying a few welcome words. Booking a leading British Chilli Ambassador will add immense kudos and prestige to your proceedings. And if you fancy something a little different for an intimate dinner party, why not have a industry chef pop round to create a bespoke meal.

At Cherwood Enterprises our advice is free and we always offer totally unbiased recommendations, negotiating with the talent or their representative on your behalf to ensure that the price of “fame” stays within your budget. And in the ever-changing world of chillibiz, there will always be new faces on the scene not yet profiled. Rest assured, we'll find them for you.

So, whether you're hosting an exclusive champagne and canapés party, staging a complex product launch or simply wanting to inject some glitz and chilli glamour to an otherwise ordinary event or festival - that your guests will be talking about long afterwards - call our experienced booking agents now to find out who's hot.

Joanna Plumb
Joanne Plumb

Joanna Plumb

Originally from Enfield in North london, Joanna Plumb is a well-known face in the UK Chilli Industry. Having livied in Texas with her husband Shawn for a number of years, she moved back to the UK and embarked on a 15-year career growing chillies in the Far East of Bedfordshire which continues today.

Qualified with the Royal Horticultural Society, Jo is regularly in demand for speaking and has been in many a television program with Gordon Ramey, The Hairy Bikers as well as a guest on Sunday Brunch and the Alan Titchmash Show.

Jo has also featured in radio having been a guest on Radio 2, Radio 4 and Radio 5 as well as many a local station with tips of growing and cooking with Chillies.

Jo is passionate and approachable personality that works to educate and promote chillies in a very enthusiastic way which is enhanced thorugh her Italian hertitage and love of real food. Jo commands a great presence when at events.

Shawn Plumb
Shawn Plumb

Shawn Plumb

Shawn Plumb was raised in Idaho in the United States, and worked within the American agricultural industry from the age of 14, before joining the US Military in 1981. He left his successful career within the Military, and ventured in to the world of commercial Chilli Growing, here in the UK and at his family ranch in Oregon.

His UK business has won many awards including Horticultural Weekly’s Grower of the year 2011 and Chilli Grower of the Year on several occasions.

Shawn is writing his first book on hot pepper growing, as well as managing his busy schedule of growing at his UK Ranch. He's appeared on radio and television both as a chilli lover and growing expert.

He runs frequent workshops on chilli growing and consults for both charities and businesses on establishing commercial growing operations in both convential and hydroponic production methods.

Shawn collaborates with many people in the industry on hot sauce production and one of his companies grows and supply chillies to a number of business in the UK and Europe of various sizes.

Chilli Olly
Chilli Olly

Chilli Olly

Chilli Olly has turned things around. From the boy who started in the Promotional Industry to the Director of multiple restaurants and public houses, the direction of his young life's journey so far could have been very different...

Born in Hertfordshire, Olly developed his passion of cooking and entered the professional industry of catering in 2009. He continued to develop his skills through the kitchens of his own restaurants.

He’s paid for many mistakes in his life. These shocks were his turning point and he resolved to work hard to achieve success the right way, taking on consultancy with low performing food operations and start-up businesses. His attention soon turned to the amazing flavour of chillies, and not just focusing on the extreme heat, but discovering the flavours of hundreds of varieties within the capsicum family.

Chilli Olly now operates his own company, and continues as a development consultant chef for many companies here in the UK and Europe. His particular skill in sauce development saw the launch of "Nagalicious" a blend of British Marmalades with a infusion of the Dorset Naga Chilli in early 2016. He was an immediate success within the industry and is now a regular speaker and tour guide at the home of British Chillies, Edible Ornamentals in Bedfordshire. He was also invited as a VIP speaker for Winter Good Food Show 2016 at the NEC in Birmingham, which examined using chillies within not only in food but also in drink. International TV programs have taken note of his natural ability and he's recently appeared on several programs most recently on the Aalghad TV Network alongside Mico Saad.

Chilli Olly is an authoritative, fluent and compelling performer. His food concepts are accessible and fresh, stressing simplicity with quality, and he regularly presents live demonstrations.

Get in Touch

We’re currently accepting requests for 2017 appearances to shows, festivals and educational seminars.
send an email to: or call 01480 405663